Branding and the Digital Marketing Revolution

The biggest open secret in marketing is this: You don’t really control your brand, and you never have. This is as true today as it was when your mother said, “You can’t control what other people think of you.” Because that’s the truest definition of a brand: what other people think of you. It’s not [...]

By | September 5th, 2017|B2B Insights|0 Comments

Ask and You Shall Receive … Social Proof

What’s the magic word? Ask my five-year-old and the answer is, “PLEEEASE!” Ask a marketer, sales professional or business owner and the answer is ASK. A-S-K. Three little letters that lead to powerful results. And yet, we still haven’t learned to use our magic word as often as we should. What does this have to [...]

By | July 27th, 2017|B2B Insights|0 Comments

Improve Your Morning with Improv, the Erin Diehl Way

In today’s marketing world, there are plenty of ways to improve employees’ soft marketing skills in a corporate setting. And according to Erin Diehl, one way rises above the rest: improv. Many studies have shown that improv training can improve employees’ trust, teamwork, communication, presentation skills and creative problem-solving, along with a company’s overall corporate [...]

By | April 25th, 2017|BMA Events|0 Comments

Change Comes at You Fast: How Zebra Technologies Stays Ahead

These days, it seems like tomorrow keeps coming faster than ever. We all experience the increasing pace of change, individuals and businesses alike. The question is, how do you harness that speed and ride it into a successful future? Ask Jeff Schmitz, CMO of Zebra Technologies, and he’ll tell you: just throw a football into [...]

By | April 19th, 2017|BMA Events|0 Comments

Branding and Engagement Lessons from the BMA Members Only Event

The Members Only Event hosted by the BMA and ANA on March 9 brought together marketing professionals from all different backgrounds to inform, engage and inspire one another. Michael Eisenreich, global head of content, creative and digital marketing for Bloomberg LP, kicked our morning off by speaking on “The Convergence of Content, Design and Technology” [...]

By | March 17th, 2017|BMA Events|0 Comments

Leadership Lessons for Marketers: Pace, Inspiration and Millennials

It seems like every other article we read is either talking to or about millennials. What is it about this generation that’s so perplexing? Are they really so difficult to work with and lead? As CMO of Coyote Logistics, Jodi Navta has been on a journey to understand millennials and what drives them. She says [...]

By | March 2nd, 2017|BMA Events|0 Comments

BMA Young Professionals: The Value of a Mentor and How to Pursue One

There was a record turnout for the BMA Young Professionals’ February 23 panel discussion on tips and tricks for accelerating your career with a mentor. Hosted in partnership with the Motorola Solutions Young Professionals Group at Motorola’s innovation center, the panel featured: Moderator Elly Deutch, Global Social Campaign & Advocacy Manager, McDonald’s Corporation Liu Jones, [...]

By | March 1st, 2017|BMA Events|0 Comments

Don’t Run Away from Technology — Embrace It

It’s not easy figuring out how to connect and interact with consumers, especially through one singular platform. Actually, it is almost impossible to do so, which is why your business should implement various platforms. In other words, implement multi-channeling in your targeting strategy. We now know that the internet is not just a fad, but [...]

By | February 20th, 2017|BMA Events|0 Comments

Key to Achieving Customer Experience: Be Relatable, Shareable and Highly Recommended

As Paul Rand, CEO of Zócalo Group, began his discussion on the ever-evolving social media landscape, one question came to mind: How can B2B marketers shine through the digital dust to connect with business buyers? The answer has three parts: knowing social media’s importance, using the power of precision marketing and recognizing leaders in the [...]

By | February 1st, 2017|BMA Events|0 Comments

The Secret to Social Media Marketing Success? Stop Talking.

If you think social media is just a passing trend, Scott Brandt has news for you. Sure, it’s a trend, he says — the way the internet was a trend. And good luck generating leads these days without the internet. As CMO of Sprout Social, the industry-leading social media management platform, Scott knows how important [...]

By | January 30th, 2017|BMA Events|0 Comments