BMA Chicago’s breakfast seminars have started again. First up was a discussion focused on Google’s constant evolution, along with marketers’ ability to stay in the know in order to keep clients relevant and top of mind. Whether you’re a small business owner who sells jewelry or a large corporation that sells software, Google is necessary […]
BMA Chicago kicked off the 2016–2017 season with a luncheon featuring Mark-Hans Richer, the former CMO of Harley-Davidson. The format was part Ted-style talk and part interactive discussion with BMA Chicago President Andrew Miller of Aon.
Mark made it clear from the beginning of his talk that he believes in the power of customer perspective. Even […]
Chicago’s BMA chapter event schedule may be on summer hiatus, but young professional members are just getting started with a series of events designed to help facilitate quality connections and discuss relevant industry topics.
The most recent event was a panel event at ContextMedia on the topic of Best Practices and Pitfalls of Sales and Marketing […]
This month’s BMA Chicago luncheon featured Harriet Seitler, CMO of OWN (the Oprah Winfrey Network). With over 15 years of experience managing brand reputation and revenue growth, Harriet helped guide the decades-long success of “The Oprah Winfrey Show,” launched key brand extensions and brand-positioning campaigns, and oversees all marketing and social media strategies for OWN […]
Profiling what works in the C-suite — and placing optimal talent there — is all in a day’s work for Richard Sanderson and Norm Yustin, co-leads of the marketing officers practice of Russell Reynolds Associates. They shared their insight and the findings of a new study with a highly engaged audience at the April 14 […]
From in-depth attitudinal research to persona development, as a marketer, you’re all over this audience-centric content thing. You know your target, Joe, is a 38-year-old, married-with-two-kids IT director, afraid to make the wrong enterprise software purchase decision. And you have just the information (and product) to help him. But are you crafting valuable content for […]
While every marketing leader views their mission as critical and their role as vital to the success of their enterprise, I think we’d all admit there are challenges … and then there are CHALLENGES. Bringing 55 million visitors to the city of Chicago by 2020 is definitely an all-caps commitment. This is what Lori Healey, […]
It’s pretty rare that a presentation is given without media these days … even rarer when that presentation is from a leader of the world’s biggest source of it. So it was refreshing to sit back and just listen to Jim Lecinski, Google’s vice president of Americas customer solutions, tell his story. It was like […]
The amount of insight shared by Howard Tullman at the January BMA Chicago luncheon on January 14 only slightly exceeds the pages of notes (and phone pics) I was able to take to capture it all. Howard is the prolific CEO of 1871, the No. 1 startup incubator in the United States, and spent 45 […]
Generating inbound links to a company website has always been the linchpin of off-site SEO efforts. However, over the past few years, Google has taken away many of the off-site SEO activities companies engaged in to generate inbound links. For the most part, Google’s restrictive algorithmic actions have been constructive, as the Panda and Penguin […]