Outbound Marketing Through the Lens of an Expert

What do we think of when we think of outbound marketing? Direct mail pieces, social media, billboards and the most terrifying one of all: cold calls. However, thinking in terms of tactics leaves out an essential piece of the ever-evolving marketing and sales puzzle: the sales representatives behind the phone calls. These salespeople begin the [...]

By | November 22nd, 2016|BMA Events|0 Comments

Modernizing Marketing: Notes from the Field

Modern marketing. What does that mean? Part vision, part reality, part insult (as in “Of course I’m modern…what are you insinuating?”), the life of the modern marketer was discussed and dissected at the November BMA Chicago luncheon by Jay Gaines, VP and group director of marketing executive services at SiriusDecisions. Jay has had his finger [...]

By | November 18th, 2016|BMA Events|0 Comments

Don’t Get Lost in the Modernization of Marketing

Image: The Mx Group At the second BMA breakfast of the year, attendees heard from marketer Suzanne Martin, CMO at The Mx Group. In her engaging talk, Suzanne shared how B2B marketers can increase brand awareness, clientele and, essentially, revenue with the help of modernized marketing. With experience spanning both start-ups and well-established [...]

By | October 27th, 2016|BMA Events|0 Comments

The No. 1 Sports Club in the World: Manchester United or the Chicago Cubs?

While watching the Cubs (famous for their 108-year frustrated quest for a World Series title) in Game 2 of the NLCS, I sat down to write this blog about another sports team with a long and unique history. They like to call themselves the “No. 1 club in the world" — and, as it turns [...]

By | October 17th, 2016|BMA Events|0 Comments

Google Makes the World Go Round, As Told by Reva Minkoff

BMA Chicago’s breakfast seminars have started again. First up was a discussion focused on Google’s constant evolution, along with marketers’ ability to stay in the know in order to keep clients relevant and top of mind. Whether you’re a small business owner who sells jewelry or a large corporation that sells software, Google is necessary [...]

By | September 26th, 2016|BMA Events|1 Comment

What a B2B Marketer Can Learn From Harley-Davidson

BMA Chicago kicked off the 2016–2017 season with a luncheon featuring Mark-Hans Richer, the former CMO of Harley-Davidson. The format was part Ted-style talk and part interactive discussion with BMA Chicago President Andrew Miller of Aon. Mark made it clear from the beginning of his talk that he believes in the power of customer perspective. [...]

By | September 19th, 2016|BMA Events|0 Comments

BMA Young Professionals: Marketing and Sales’ Happy Marriage

Chicago’s BMA chapter event schedule may be on summer hiatus, but young professional members are just getting started with a series of events designed to help facilitate quality connections and discuss relevant industry topics. The most recent event was a panel event at ContextMedia on the topic of Best Practices and Pitfalls of Sales and [...]

By | July 14th, 2016|BMA Events|1 Comment

Why Change and Content Are the Keys to Branding Success

This month’s BMA Chicago luncheon featured Harriet Seitler, CMO of OWN (the Oprah Winfrey Network). With over 15 years of experience managing brand reputation and revenue growth, Harriet helped guide the decades-long success of “The Oprah Winfrey Show,” launched key brand extensions and brand-positioning campaigns, and oversees all marketing and social media strategies for OWN [...]

By | June 7th, 2016|BMA Events|0 Comments

The Personality Path to CMO

Profiling what works in the C-suite — and placing optimal talent there — is all in a day’s work for Richard Sanderson and Norm Yustin, co-leads of the marketing officers practice of Russell Reynolds Associates. They shared their insight and the findings of a new study with a highly engaged audience at the April 14 [...]

By | April 22nd, 2016|BMA Events|0 Comments

Content That Converts: Why the Sales Funnel Is Crucial in Content Planning

From in-depth attitudinal research to persona development, as a marketer, you’re all over this audience-centric content thing. You know your target, Joe, is a 38-year-old, married-with-two-kids IT director, afraid to make the wrong enterprise software purchase decision. And you have just the information (and product) to help him. But are you crafting valuable content for [...]

By | March 31st, 2016|B2B Insights|0 Comments