30 Apr, 2015

BMA Board Member Q&A: Dru Shipper

By | April 30th, 2015|BMA Board Member Q&A|1 Comment

In this second installment of our BMA Board Member Q&A series, we sat down with Dru Shipper to discuss the changes and challenges in the ever-shifting B2B marketing space. As vice president and director of digital campaigns with BMO Financial Group and a member of BMA Chicago’s board of directors, we knew Mr. Shipper would [...]

9 Apr, 2015

What Do B2B Buyers Need?

By | April 9th, 2015|BMA Events|0 Comments

Rick Chavez, chief solutions officer of the Microsoft Advertising and Consumer Monetization Business Group, presented a new paradigm for mapping consumer needs at the April Luncheon. We know what you’re thinking: “What does mapping consumer needs have to do with business buyers?” Don’t let the terminology fool you. At their core, whether they’re decision-makers, influencers [...]