29 Jul, 2015

Leveraging the Pace of Change: How to Get the Most From Your Long-term Agency Partner

By | July 29th, 2015|B2B Insights|0 Comments

Keeping long-term client relationships fresh takes a lot of effort in today’s business environment. All of us are bombarded by new technologies, ideas and options as we go about our work and personal lives. And let’s be candid, with the quick pace of change in marketing, staying current is a challenge that requires considerable time [...]

8 Jul, 2015

Creating an Effective Launchpad for Your New Product

By | July 8th, 2015|B2B Insights|1 Comment

Introducing a new product or service can fuel growth and boost sales and market share. Yet according to almost any study of product launch success, 60–70 percent of new product launches fail. This is particularly common among mid-sized B2B companies, which — unlike smaller companies and startups that have cultures of innovation and are very nimble, [...]