25 Aug, 2015

Rebranding for the Future & Beyond

By | August 25th, 2015|B2B Insights|0 Comments

B2B companies opt to rebrand their identity for any number of reasons — to prepare for expanded growth, break into a new market, appeal to a different audience, or simply refresh a brand that’s in danger of losing its relevance in changing times. Whatever the reason, no rebranding process can be considered complete without placing [...]

12 Aug, 2015

Creating SEO-optimized Content That Gets Found, Read and Appreciated

By | August 12th, 2015|B2B Insights|1 Comment

Crafting search-optimized content is essential in marketing today. But much to the chagrin of talented writers and intelligent readers alike, SEO is also having a big impact on the style and substance of copy. Here are five tips to keep in mind to create content that is both optimized and engaging. 1. Make it findable [...]