26 Sep, 2016

Google Makes the World Go Round, As Told by Reva Minkoff

By | September 26th, 2016|BMA Events|1 Comment

BMA Chicago’s breakfast seminars have started again. First up was a discussion focused on Google’s constant evolution, along with marketers’ ability to stay in the know in order to keep clients relevant and top of mind. Whether you’re a small business owner who sells jewelry or a large corporation that sells software, Google is necessary [...]

19 Sep, 2016

What a B2B Marketer Can Learn From Harley-Davidson

By | September 19th, 2016|BMA Events|0 Comments

BMA Chicago kicked off the 2016–2017 season with a luncheon featuring Mark-Hans Richer, the former CMO of Harley-Davidson. The format was part Ted-style talk and part interactive discussion with BMA Chicago President Andrew Miller of Aon. Mark made it clear from the beginning of his talk that he believes in the power of customer perspective. [...]