27 Oct, 2016

Don’t Get Lost in the Modernization of Marketing

By | October 27th, 2016|BMA Events|0 Comments

Image: The Mx Group At the second BMA breakfast of the year, attendees heard from marketer Suzanne Martin, CMO at The Mx Group. In her engaging talk, Suzanne shared how B2B marketers can increase brand awareness, clientele and, essentially, revenue with the help of modernized marketing. With experience spanning both start-ups and well-established [...]

17 Oct, 2016

The No. 1 Sports Club in the World: Manchester United or the Chicago Cubs?

By | October 17th, 2016|BMA Events|0 Comments

While watching the Cubs (famous for their 108-year frustrated quest for a World Series title) in Game 2 of the NLCS, I sat down to write this blog about another sports team with a long and unique history. They like to call themselves the “No. 1 club in the world" — and, as it turns [...]