22 Nov, 2016

Outbound Marketing Through the Lens of an Expert

By | November 22nd, 2016|BMA Events|0 Comments

What do we think of when we think of outbound marketing? Direct mail pieces, social media, billboards and the most terrifying one of all: cold calls. However, thinking in terms of tactics leaves out an essential piece of the ever-evolving marketing and sales puzzle: the sales representatives behind the phone calls. These salespeople begin the [...]

18 Nov, 2016

Modernizing Marketing: Notes from the Field

By | November 18th, 2016|BMA Events|0 Comments

Modern marketing. What does that mean? Part vision, part reality, part insult (as in “Of course I’m modern…what are you insinuating?”), the life of the modern marketer was discussed and dissected at the November BMA Chicago luncheon by Jay Gaines, VP and group director of marketing executive services at SiriusDecisions. Jay has had his finger [...]