20 Feb, 2017

Don’t Run Away from Technology — Embrace It

By | February 20th, 2017|BMA Events|0 Comments

It’s not easy figuring out how to connect and interact with consumers, especially through one singular platform. Actually, it is almost impossible to do so, which is why your business should implement various platforms. In other words, implement multi-channeling in your targeting strategy. We now know that the internet is not just a fad, but [...]

1 Feb, 2017

Key to Achieving Customer Experience: Be Relatable, Shareable and Highly Recommended

By | February 1st, 2017|BMA Events|0 Comments

As Paul Rand, CEO of Zócalo Group, began his discussion on the ever-evolving social media landscape, one question came to mind: How can B2B marketers shine through the digital dust to connect with business buyers? The answer has three parts: knowing social media’s importance, using the power of precision marketing and recognizing leaders in the [...]