17 Mar, 2017

Branding and Engagement Lessons from the BMA Members Only Event

By | March 17th, 2017|BMA Events|0 Comments

The Members Only Event hosted by the BMA and ANA on March 9 brought together marketing professionals from all different backgrounds to inform, engage and inspire one another. Michael Eisenreich, global head of content, creative and digital marketing for Bloomberg LP, kicked our morning off by speaking on “The Convergence of Content, Design and Technology” [...]

2 Mar, 2017

Leadership Lessons for Marketers: Pace, Inspiration and Millennials

By | March 2nd, 2017|BMA Events|0 Comments

It seems like every other article we read is either talking to or about millennials. What is it about this generation that’s so perplexing? Are they really so difficult to work with and lead? As CMO of Coyote Logistics, Jodi Navta has been on a journey to understand millennials and what drives them. She says [...]

1 Mar, 2017

BMA Young Professionals: The Value of a Mentor and How to Pursue One

By | March 1st, 2017|BMA Events|0 Comments

There was a record turnout for the BMA Young Professionals’ February 23 panel discussion on tips and tricks for accelerating your career with a mentor. Hosted in partnership with the Motorola Solutions Young Professionals Group at Motorola’s innovation center, the panel featured: Moderator Elly Deutch, Global Social Campaign & Advocacy Manager, McDonald’s Corporation Liu Jones, [...]