Getting MAP Buy-in: Your Guide to Marketing Automation Readiness

By | November 4th, 2017|B2B Insights|0 Comments

Marketing automation is a crucial piece of the demand gen puzzle, but when you’re the one tasked with launching a new marketing automation platform (MAP), it can be intimidating. You want to make sure your team is using the tool to its full potential — and that management sees and understands the return on investment. As an [...]