Creating an Effective Launchpad for Your New Product

By | July 8th, 2015|B2B Insights|1 Comment

Introducing a new product or service can fuel growth and boost sales and market share. Yet according to almost any study of product launch success, 60–70 percent of new product launches fail. This is particularly common among mid-sized B2B companies, which — unlike smaller companies and startups that have cultures of innovation and are very nimble, [...]