Creating SEO-optimized Content That Gets Found, Read and Appreciated

By | August 12th, 2015|B2B Insights|1 Comment

Crafting search-optimized content is essential in marketing today. But much to the chagrin of talented writers and intelligent readers alike, SEO is also having a big impact on the style and substance of copy. Here are five tips to keep in mind to create content that is both optimized and engaging. 1. Make it findable [...]