Libby Pederson

About Libby Pederson

Libby Pederson is an account executive at Agency 360, a Chicago-based marketing and communications company that has worked with a diverse array of clients in industries such as entertainment, sports, nonprofit, dining, auto, health and politics. She received her B.S. in advertising with a specialization in public relations and a minor in Spanish from Michigan State University in May of 2013.
17 Mar, 2017

Branding and Engagement Lessons from the BMA Members Only Event

By | March 17th, 2017|BMA Events|0 Comments

The Members Only Event hosted by the BMA and ANA on March 9 brought together marketing professionals from all different backgrounds to inform, engage and inspire one another. Michael Eisenreich, global head of content, creative and digital marketing for Bloomberg LP, kicked our morning off by speaking on “The Convergence of Content, Design and Technology” [...]

22 Nov, 2016

Outbound Marketing Through the Lens of an Expert

By | November 22nd, 2016|BMA Events|0 Comments

What do we think of when we think of outbound marketing? Direct mail pieces, social media, billboards and the most terrifying one of all: cold calls. However, thinking in terms of tactics leaves out an essential piece of the ever-evolving marketing and sales puzzle: the sales representatives behind the phone calls. These salespeople begin the [...]