Outbound Marketing Through the Lens of an Expert

By | November 22nd, 2016|BMA Events|0 Comments

What do we think of when we think of outbound marketing? Direct mail pieces, social media, billboards and the most terrifying one of all: cold calls. However, thinking in terms of tactics leaves out an essential piece of the ever-evolving marketing and sales puzzle: the sales representatives behind the phone calls. These salespeople begin the [...]