Think “Exposure to Closure” for Lead Management Success

By | June 8th, 2015|B2B Insights|0 Comments

Generating a lead and following it to closure is a pretty simple concept. You define your target audience, develop a compelling offer, communicate the offer to your target, they respond, you follow up, and voilà: a sale happens. As you can imagine, in the real world of business-to-business marketing, it quickly becomes more complex. Whether [...]