BMA Chicago Editorial Team

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So far BMA Chicago Editorial Team has created 15 blog entries.
25 Sep, 2015

George Rafeedie BMA Chicago’s September Breakfast Seminar: Tell Your Own Story

By | September 25th, 2015|BMA Events|0 Comments

The storytelling about Wednesday's event goes something like this ... On a beautiful early morning, on the first day of fall, at the incredible Loyola Schreiber Center, 25 or so early risers were treated to an informative and lively class from George Rafeedie, Founder of Tell Your Story & CoWorkers. George combined his passion for [...]

23 Sep, 2015

Brent Adamson Kicks Off 2015–16 Lunch Series With Insights Into “The Challenger Customer”

By | September 23rd, 2015|BMA Events|0 Comments

The new season kicked off with energy and insights at the Standard Club in Chicago. Some 200+ attendees were welcomed by Chapter President Jeanine Gaffke as she spoke briefly about member feedback and focusing on a few key initiatives for the upcoming year. These included having a slate of top-notch speakers for the breakfast and [...]

30 Apr, 2015

BMA Board Member Q&A: Dru Shipper

By | April 30th, 2015|BMA Board Member Q&A|1 Comment

In this second installment of our BMA Board Member Q&A series, we sat down with Dru Shipper to discuss the changes and challenges in the ever-shifting B2B marketing space. As vice president and director of digital campaigns with BMO Financial Group and a member of BMA Chicago’s board of directors, we knew Mr. Shipper would [...]

9 Apr, 2015

What Do B2B Buyers Need?

By | April 9th, 2015|BMA Events|0 Comments

Rick Chavez, chief solutions officer of the Microsoft Advertising and Consumer Monetization Business Group, presented a new paradigm for mapping consumer needs at the April Luncheon. We know what you’re thinking: “What does mapping consumer needs have to do with business buyers?” Don’t let the terminology fool you. At their core, whether they’re decision-makers, influencers [...]

31 Mar, 2015

Relevance Is the New Killer App

By | March 31st, 2015|B2B Insights|0 Comments

Your audience is surrounded by a sea of content that grows wider and deeper every day. You need to get their attention, but as more companies make the move into content marketing, the challenge can seem increasingly daunting. While the volume of content continues to expand, attention spans and available reading time do not. Advances [...]

24 Mar, 2015

How to Protect Your Company From Brand Vandals

By | March 24th, 2015|BMA Events|0 Comments

In today’s digital world, engagement isn’t an option. It’s a necessity. Steve Earl, managing director of Zeno Group’s European region, emphasized brands’ vulnerability in the age of the Internet during his presentation at the March BMA breakfast seminar. Earl encouraged attendees to protect their company from “brand vandals.” Earl defines brand vandals as “people who [...]

17 Mar, 2015

Five Essential Tips for Launching a Brand in Five Weeks

By | March 17th, 2015|BMA Events|0 Comments

What companies do you think of when you hear the word “united”? Take a moment and think about the top three brands that come to mind. Was United Stationers on that list? Diane Hund, vice president of marketing for United Stationers, asked that very question last week at the March luncheon. The audience responded with [...]

10 Mar, 2015

March 2015 President’s Message

By | March 10th, 2015|BMA Events|0 Comments

You must have found a four-leaf clover lately, because today’s your lucky day! BMA Chicago President Brian Krause is here to share the latest additions to the March BMA Chicago calendar. Our schedule is packed with exciting events and meetings over the next few weeks — how’s that for a pot of gold at the [...]

26 Feb, 2015

BMA Board Member Q&A: Brian Krause, BMA Chicago President

By | February 26th, 2015|BMA Board Member Q&A|0 Comments

The BMA Chicago Board of Directors is a never-ending source of business marketing insight and inspiration. And to make the most of this knowledge base, we’re asking board members to share their thoughts on the industry with us. In our new BMA Board Member Q&A series, the best and brightest in the business will share [...]

20 Feb, 2015

Face to Face, Screen to Screen: Connect With Buyers Through Technology

By | February 20th, 2015|BMA Events|0 Comments

The February Breakfast Seminar featured a panel of self-professed “technology geeks” including Chris Payne, vice president of business development at Resolution Productions Group; Andy Spyrison, CEO and founder of Populous; Jim Fiore, CEO and founder of Corporate Events Online; and moderator Doug Dome, CEO and founder of Core7, Inc. This group of experts shared their [...]