Scott LoSasso

About Scott LoSasso

Scott LoSasso serves as LoSasso Integrated Marketing’s president. Scott, along with the LoSasso executive team, is responsible for the strategic direction and structure of the 35-person agency. Scott joined LoSasso shortly after college graduation when the agency was owned by his father, John LoSasso, and its core offering was direct response advertising. In 1999, Scott purchased the agency from his father and began turning it into the digitally focused, integrated marketing agency it is today. In his 25 years with the firm, Scott has worked in every department, from copywriting to account service to creative development. He has been integral in establishing and fostering long-term client relationships in a variety of manufacturing and industrial industries. Scott regularly presents to companies and client groups about marketing trends and evolution. Outside of the office, Scott enjoys skiing, golf, and spending time with his wife and three sons. His family is a founding supporter of Beacon Academy, a Montessori school in Evanston. Scott received a B.A. from the University of Colorado.
15 Oct, 2015

What B2B Marketers Can Learn From Infomercials

By | October 15th, 2015|B2B Insights|0 Comments

Not long ago, I had no idea what Pilates was. But after about 15 minutes of a late-night infomercial, it was clear — our family had to have a Pilates machine. Not only did I learn what Pilates is, but I learned why there is no better form of exercise for someone like me. Stretching, [...]

29 Jul, 2015

Leveraging the Pace of Change: How to Get the Most From Your Long-term Agency Partner

By | July 29th, 2015|B2B Insights|0 Comments

Keeping long-term client relationships fresh takes a lot of effort in today’s business environment. All of us are bombarded by new technologies, ideas and options as we go about our work and personal lives. And let’s be candid, with the quick pace of change in marketing, staying current is a challenge that requires considerable time [...]