Suzanne Martin

About Suzanne Martin

Suzanne Martin is CMO at The Mx Group, which enables companies to modernize and manage their marketing with industry-leading strategy, technology, digital development and sales optimization services. Suzanne has built her marketing and leadership practice in environments ranging from global corporations to fast-paced startups, and has gained sales and operational experience along the way. She has been BMA president twice and currently leads the C-Suite Engagement committee. Follow her on Twitter @suzannedmartin
19 Apr, 2017

Change Comes at You Fast: How Zebra Technologies Stays Ahead

By | April 19th, 2017|BMA Events|0 Comments

These days, it seems like tomorrow keeps coming faster than ever. We all experience the increasing pace of change, individuals and businesses alike. The question is, how do you harness that speed and ride it into a successful future? Ask Jeff Schmitz, CMO of Zebra Technologies, and he’ll tell you: just throw a football into [...]

30 Jan, 2017

The Secret to Social Media Marketing Success? Stop Talking.

By | January 30th, 2017|BMA Events|0 Comments

If you think social media is just a passing trend, Scott Brandt has news for you. Sure, it’s a trend, he says — the way the internet was a trend. And good luck generating leads these days without the internet. As CMO of Sprout Social, the industry-leading social media management platform, Scott knows how important [...]

18 Nov, 2016

Modernizing Marketing: Notes from the Field

By | November 18th, 2016|BMA Events|0 Comments

Modern marketing. What does that mean? Part vision, part reality, part insult (as in “Of course I’m modern…what are you insinuating?”), the life of the modern marketer was discussed and dissected at the November BMA Chicago luncheon by Jay Gaines, VP and group director of marketing executive services at SiriusDecisions. Jay has had his finger [...]

17 Oct, 2016

The No. 1 Sports Club in the World: Manchester United or the Chicago Cubs?

By | October 17th, 2016|BMA Events|0 Comments

While watching the Cubs (famous for their 108-year frustrated quest for a World Series title) in Game 2 of the NLCS, I sat down to write this blog about another sports team with a long and unique history. They like to call themselves the “No. 1 club in the world" — and, as it turns [...]

19 Sep, 2016

What a B2B Marketer Can Learn From Harley-Davidson

By | September 19th, 2016|BMA Events|0 Comments

BMA Chicago kicked off the 2016–2017 season with a luncheon featuring Mark-Hans Richer, the former CMO of Harley-Davidson. The format was part Ted-style talk and part interactive discussion with BMA Chicago President Andrew Miller of Aon. Mark made it clear from the beginning of his talk that he believes in the power of customer perspective. [...]

7 Jun, 2016

Why Change and Content Are the Keys to Branding Success

By | June 7th, 2016|BMA Events|1 Comment

This month’s BMA Chicago luncheon featured Harriet Seitler, CMO of OWN (the Oprah Winfrey Network). With over 15 years of experience managing brand reputation and revenue growth, Harriet helped guide the decades-long success of “The Oprah Winfrey Show,” launched key brand extensions and brand-positioning campaigns, and oversees all marketing and social media strategies for OWN [...]

22 Apr, 2016

The Personality Path to CMO

By | April 22nd, 2016|BMA Events|0 Comments

Profiling what works in the C-suite — and placing optimal talent there — is all in a day’s work for Richard Sanderson and Norm Yustin, co-leads of the marketing officers practice of Russell Reynolds Associates. They shared their insight and the findings of a new study with a highly engaged audience at the April 14 [...]

16 Mar, 2016

Marketing a Big City Requires Big Shoulders … and Big Ideas

By | March 16th, 2016|BMA Events|0 Comments

While every marketing leader views their mission as critical and their role as vital to the success of their enterprise, I think we’d all admit there are challenges … and then there are CHALLENGES. Bringing 55 million visitors to the city of Chicago by 2020 is definitely an all-caps commitment. This is what Lori Healey, [...]

18 Feb, 2016

Searching for Value with Google’s Jim Lecinski

By | February 18th, 2016|BMA Events|0 Comments

It’s pretty rare that a presentation is given without media these days … even rarer when that presentation is from a leader of the world’s biggest source of it. So it was refreshing to sit back and just listen to Jim Lecinski, Google’s vice president of Americas customer solutions, tell his story. It was like [...]

22 Jan, 2016

Planet Earth in the Startup Incubator: Howard Tullman Shares the Wild Ride We’re All On

By | January 22nd, 2016|BMA Events|0 Comments

The amount of insight shared by Howard Tullman at the January BMA Chicago luncheon on January 14 only slightly exceeds the pages of notes (and phone pics) I was able to take to capture it all. Howard is the prolific CEO of 1871, the No. 1 startup incubator in the United States, and spent 45 [...]