Branding and the Digital Marketing Revolution

By | September 5th, 2017|B2B Insights|0 Comments

The biggest open secret in marketing is this: You don’t really control your brand, and you never have. This is as true today as it was when your mother said, “You can’t control what other people think of you.” Because that’s the truest definition of a brand: what other people think of you. It’s not [...]