5 Sep, 2017

Branding and the Digital Marketing Revolution

By | September 5th, 2017|B2B Insights|0 Comments

The biggest open secret in marketing is this: You don’t really control your brand, and you never have. This is as true today as it was when your mother said, “You can’t control what other people think of you.” Because that’s the truest definition of a brand: what other people think of you. It’s not [...]

27 Jul, 2017

Ask and You Shall Receive … Social Proof

By | July 27th, 2017|B2B Insights|0 Comments

What’s the magic word? Ask my five-year-old and the answer is, “PLEEEASE!” Ask a marketer, sales professional or business owner and the answer is ASK. A-S-K. Three little letters that lead to powerful results. And yet, we still haven’t learned to use our magic word as often as we should. What does this have to [...]

31 Mar, 2016

Content That Converts: Why the Sales Funnel Is Crucial in Content Planning

By | March 31st, 2016|B2B Insights|0 Comments

From in-depth attitudinal research to persona development, as a marketer, you’re all over this audience-centric content thing. You know your target, Joe, is a 38-year-old, married-with-two-kids IT director, afraid to make the wrong enterprise software purchase decision. And you have just the information (and product) to help him. But are you crafting valuable content for [...]

30 Nov, 2015

Why an On-site Blog Should Be the Centerpiece of Your Off-site SEO Campaign

By | November 30th, 2015|B2B Insights|0 Comments

Generating inbound links to a company website has always been the linchpin of off-site SEO efforts. However, over the past few years, Google has taken away many of the off-site SEO activities companies engaged in to generate inbound links. For the most part, Google’s restrictive algorithmic actions have been constructive, as the Panda and Penguin [...]

11 Nov, 2015

Grab the Bull by the Horns: 3 Key Insights About Leading Growth from the Startup World

By | November 11th, 2015|B2B Insights|0 Comments

It always seems that when people are put into situations where they are handed inadequate resources — whether it be time, money or some other limitation, and the more limitations the bigger the long shot — they excel. They “beat the odds.” They succeed. Constraints can have the opposite effect … they can unlock the [...]

9 Nov, 2015

Top 10 Tips for International Exhibiting

By | November 9th, 2015|B2B Insights|0 Comments

Offering 10 tips for international trade shows (directed to the U.S. market) is like offering 10 tips for a happy life with so many variables to consider, but I will do my best to narrow it down to a general point of view. Trade show and event marketing are one of the most expensive components in [...]

29 Oct, 2015

The Evolution of Blogging: 4 Trends in Content Creation

By | October 29th, 2015|B2B Insights|0 Comments

It’s constantly changing. That’s why it’s fun. Content marketing is a never-ending cycle of new tools and new tactics. There is always a new trend to watch, a new person to follow and a new trick to try. As a whole, the business of content is on a slow-moving arc, and when you’ve got your [...]

15 Oct, 2015

What B2B Marketers Can Learn From Infomercials

By | October 15th, 2015|B2B Insights|0 Comments

Not long ago, I had no idea what Pilates was. But after about 15 minutes of a late-night infomercial, it was clear — our family had to have a Pilates machine. Not only did I learn what Pilates is, but I learned why there is no better form of exercise for someone like me. Stretching, [...]

24 Sep, 2015

Picture This: It’s a Visual World

By | September 24th, 2015|B2B Insights|1 Comment

By the time you finish reading this, almost 1 million photos will be uploaded to Facebook, and over 1.8 billion photos will be shared online by the end of the day. That’s 1.8 billion a day, every day. Like it or not, society is dominated by visuals created at the push of a button. Now, [...]

25 Aug, 2015

Rebranding for the Future & Beyond

By | August 25th, 2015|B2B Insights|0 Comments

B2B companies opt to rebrand their identity for any number of reasons — to prepare for expanded growth, break into a new market, appeal to a different audience, or simply refresh a brand that’s in danger of losing its relevance in changing times. Whatever the reason, no rebranding process can be considered complete without placing [...]