31 Mar, 2016

Content That Converts: Why the Sales Funnel Is Crucial in Content Planning

By | March 31st, 2016|B2B Insights|0 Comments

From in-depth attitudinal research to persona development, as a marketer, you’re all over this audience-centric content thing. You know your target, Joe, is a 38-year-old, married-with-two-kids IT director, afraid to make the wrong enterprise software purchase decision. And you have just the information (and product) to help him. But are you crafting valuable content for [...]

30 Nov, 2015

Why an On-site Blog Should Be the Centerpiece of Your Off-site SEO Campaign

By | November 30th, 2015|B2B Insights|0 Comments

Generating inbound links to a company website has always been the linchpin of off-site SEO efforts. However, over the past few years, Google has taken away many of the off-site SEO activities companies engaged in to generate inbound links. For the most part, Google’s restrictive algorithmic actions have been constructive, as the Panda and Penguin [...]

11 Nov, 2015

Grab the Bull by the Horns: 3 Key Insights About Leading Growth from the Startup World

By | November 11th, 2015|B2B Insights|0 Comments

It always seems that when people are put into situations where they are handed inadequate resources — whether it be time, money or some other limitation, and the more limitations the bigger the long shot — they excel. They “beat the odds.” They succeed. Constraints can have the opposite effect … they can unlock the [...]

9 Nov, 2015

Top 10 Tips for International Exhibiting

By | November 9th, 2015|B2B Insights|0 Comments

Offering 10 tips for international trade shows (directed to the U.S. market) is like offering 10 tips for a happy life with so many variables to consider, but I will do my best to narrow it down to a general point of view. Trade show and event marketing are one of the most expensive components in [...]

29 Oct, 2015

The Evolution of Blogging: 4 Trends in Content Creation

By | October 29th, 2015|B2B Insights|0 Comments

It’s constantly changing. That’s why it’s fun. Content marketing is a never-ending cycle of new tools and new tactics. There is always a new trend to watch, a new person to follow and a new trick to try. As a whole, the business of content is on a slow-moving arc, and when you’ve got your [...]

15 Oct, 2015

What B2B Marketers Can Learn From Infomercials

By | October 15th, 2015|B2B Insights|0 Comments

Not long ago, I had no idea what Pilates was. But after about 15 minutes of a late-night infomercial, it was clear — our family had to have a Pilates machine. Not only did I learn what Pilates is, but I learned why there is no better form of exercise for someone like me. Stretching, [...]

24 Sep, 2015

Picture This: It’s a Visual World

By | September 24th, 2015|B2B Insights|1 Comment

By the time you finish reading this, almost 1 million photos will be uploaded to Facebook, and over 1.8 billion photos will be shared online by the end of the day. That’s 1.8 billion a day, every day. Like it or not, society is dominated by visuals created at the push of a button. Now, [...]

25 Aug, 2015

Rebranding for the Future & Beyond

By | August 25th, 2015|B2B Insights|0 Comments

B2B companies opt to rebrand their identity for any number of reasons — to prepare for expanded growth, break into a new market, appeal to a different audience, or simply refresh a brand that’s in danger of losing its relevance in changing times. Whatever the reason, no rebranding process can be considered complete without placing [...]

12 Aug, 2015

Creating SEO-optimized Content That Gets Found, Read and Appreciated

By | August 12th, 2015|B2B Insights|1 Comment

Crafting search-optimized content is essential in marketing today. But much to the chagrin of talented writers and intelligent readers alike, SEO is also having a big impact on the style and substance of copy. Here are five tips to keep in mind to create content that is both optimized and engaging. 1. Make it findable [...]

29 Jul, 2015

Leveraging the Pace of Change: How to Get the Most From Your Long-term Agency Partner

By | July 29th, 2015|B2B Insights|0 Comments

Keeping long-term client relationships fresh takes a lot of effort in today’s business environment. All of us are bombarded by new technologies, ideas and options as we go about our work and personal lives. And let’s be candid, with the quick pace of change in marketing, staying current is a challenge that requires considerable time [...]