17 Mar, 2017

Branding and Engagement Lessons from the BMA Members Only Event

By | March 17th, 2017|BMA Events|0 Comments

The Members Only Event hosted by the BMA and ANA on March 9 brought together marketing professionals from all different backgrounds to inform, engage and inspire one another. Michael Eisenreich, global head of content, creative and digital marketing for Bloomberg LP, kicked our morning off by speaking on “The Convergence of Content, Design and Technology” [...]

2 Mar, 2017

Leadership Lessons for Marketers: Pace, Inspiration and Millennials

By | March 2nd, 2017|BMA Events|0 Comments

It seems like every other article we read is either talking to or about millennials. What is it about this generation that’s so perplexing? Are they really so difficult to work with and lead? As CMO of Coyote Logistics, Jodi Navta has been on a journey to understand millennials and what drives them. She says [...]

1 Mar, 2017

BMA Young Professionals: The Value of a Mentor and How to Pursue One

By | March 1st, 2017|BMA Events|0 Comments

There was a record turnout for the BMA Young Professionals’ February 23 panel discussion on tips and tricks for accelerating your career with a mentor. Hosted in partnership with the Motorola Solutions Young Professionals Group at Motorola’s innovation center, the panel featured: Moderator Elly Deutch, Global Social Campaign & Advocacy Manager, McDonald’s Corporation Liu Jones, [...]

20 Feb, 2017

Don’t Run Away from Technology — Embrace It

By | February 20th, 2017|BMA Events|0 Comments

It’s not easy figuring out how to connect and interact with consumers, especially through one singular platform. Actually, it is almost impossible to do so, which is why your business should implement various platforms. In other words, implement multi-channeling in your targeting strategy. We now know that the internet is not just a fad, but [...]

1 Feb, 2017

Key to Achieving Customer Experience: Be Relatable, Shareable and Highly Recommended

By | February 1st, 2017|BMA Events|0 Comments

As Paul Rand, CEO of Zócalo Group, began his discussion on the ever-evolving social media landscape, one question came to mind: How can B2B marketers shine through the digital dust to connect with business buyers? The answer has three parts: knowing social media’s importance, using the power of precision marketing and recognizing leaders in the [...]

30 Jan, 2017

The Secret to Social Media Marketing Success? Stop Talking.

By | January 30th, 2017|BMA Events|0 Comments

If you think social media is just a passing trend, Scott Brandt has news for you. Sure, it’s a trend, he says — the way the internet was a trend. And good luck generating leads these days without the internet. As CMO of Sprout Social, the industry-leading social media management platform, Scott knows how important [...]

22 Nov, 2016

Outbound Marketing Through the Lens of an Expert

By | November 22nd, 2016|BMA Events|0 Comments

What do we think of when we think of outbound marketing? Direct mail pieces, social media, billboards and the most terrifying one of all: cold calls. However, thinking in terms of tactics leaves out an essential piece of the ever-evolving marketing and sales puzzle: the sales representatives behind the phone calls. These salespeople begin the [...]

18 Nov, 2016

Modernizing Marketing: Notes from the Field

By | November 18th, 2016|BMA Events|0 Comments

Modern marketing. What does that mean? Part vision, part reality, part insult (as in “Of course I’m modern…what are you insinuating?”), the life of the modern marketer was discussed and dissected at the November BMA Chicago luncheon by Jay Gaines, VP and group director of marketing executive services at SiriusDecisions. Jay has had his finger [...]

27 Oct, 2016

Don’t Get Lost in the Modernization of Marketing

By | October 27th, 2016|BMA Events|0 Comments

Image: The Mx Group At the second BMA breakfast of the year, attendees heard from marketer Suzanne Martin, CMO at The Mx Group. In her engaging talk, Suzanne shared how B2B marketers can increase brand awareness, clientele and, essentially, revenue with the help of modernized marketing. With experience spanning both start-ups and well-established [...]

17 Oct, 2016

The No. 1 Sports Club in the World: Manchester United or the Chicago Cubs?

By | October 17th, 2016|BMA Events|0 Comments

While watching the Cubs (famous for their 108-year frustrated quest for a World Series title) in Game 2 of the NLCS, I sat down to write this blog about another sports team with a long and unique history. They like to call themselves the “No. 1 club in the world" — and, as it turns [...]