24 Nov, 2015

How to Build (Digital) Friendships That Last

By | November 24th, 2015|BMA Events|0 Comments

All of our lives, we’ve had our peeps … the group of friends who have been with us through thick and thin. We share stories, opinions and experiences with our friends. They are our biggest promoters, and we in turn are theirs. Technology has opened up new ways to share and be social with our [...]

20 Nov, 2015

The Emerson Story: A Best-seller

By | November 20th, 2015|BMA Events|0 Comments

The Emerson brand story is 125 years in the making, and is being shared in unique new ways thanks to Kathy Button Bell, Emerson’s chief marketing officer. Kathy spent time with the BMA Chicago audience on Thursday, November 12, sharing the details of the award-winning initiative that leveraged the company’s anniversary celebration to acknowledge alumni, [...]

12 Oct, 2015

A Tale of Two Brands: McGladrey Becomes RSM

By | October 12th, 2015|BMA Events|0 Comments

Andy Bosman is living the (marketer’s) dream. In his role as chief marketing officer at McGladrey, Andy is bringing the power of marketing to the business in a way that few have been able to achieve. He shared his story recently at the October BMA Chicago Marketing Leaders Luncheon Series with a room full of [...]

25 Sep, 2015

George Rafeedie BMA Chicago’s September Breakfast Seminar: Tell Your Own Story

By | September 25th, 2015|BMA Events|0 Comments

The storytelling about Wednesday's event goes something like this ... On a beautiful early morning, on the first day of fall, at the incredible Loyola Schreiber Center, 25 or so early risers were treated to an informative and lively class from George Rafeedie, Founder of Tell Your Story & CoWorkers. George combined his passion for [...]

23 Sep, 2015

Brent Adamson Kicks Off 2015–16 Lunch Series With Insights Into “The Challenger Customer”

By | September 23rd, 2015|BMA Events|0 Comments

The new season kicked off with energy and insights at the Standard Club in Chicago. Some 200+ attendees were welcomed by Chapter President Jeanine Gaffke as she spoke briefly about member feedback and focusing on a few key initiatives for the upcoming year. These included having a slate of top-notch speakers for the breakfast and [...]

9 Apr, 2015

What Do B2B Buyers Need?

By | April 9th, 2015|BMA Events|0 Comments

Rick Chavez, chief solutions officer of the Microsoft Advertising and Consumer Monetization Business Group, presented a new paradigm for mapping consumer needs at the April Luncheon. We know what you’re thinking: “What does mapping consumer needs have to do with business buyers?” Don’t let the terminology fool you. At their core, whether they’re decision-makers, influencers [...]

24 Mar, 2015

How to Protect Your Company From Brand Vandals

By | March 24th, 2015|BMA Events|0 Comments

In today’s digital world, engagement isn’t an option. It’s a necessity. Steve Earl, managing director of Zeno Group’s European region, emphasized brands’ vulnerability in the age of the Internet during his presentation at the March BMA breakfast seminar. Earl encouraged attendees to protect their company from “brand vandals.” Earl defines brand vandals as “people who [...]

17 Mar, 2015

Five Essential Tips for Launching a Brand in Five Weeks

By | March 17th, 2015|BMA Events|0 Comments

What companies do you think of when you hear the word “united”? Take a moment and think about the top three brands that come to mind. Was United Stationers on that list? Diane Hund, vice president of marketing for United Stationers, asked that very question last week at the March luncheon. The audience responded with [...]

10 Mar, 2015

March 2015 President’s Message

By | March 10th, 2015|BMA Events|0 Comments

You must have found a four-leaf clover lately, because today’s your lucky day! BMA Chicago President Brian Krause is here to share the latest additions to the March BMA Chicago calendar. Our schedule is packed with exciting events and meetings over the next few weeks — how’s that for a pot of gold at the [...]

20 Feb, 2015

Face to Face, Screen to Screen: Connect With Buyers Through Technology

By | February 20th, 2015|BMA Events|0 Comments

The February Breakfast Seminar featured a panel of self-professed “technology geeks” including Chris Payne, vice president of business development at Resolution Productions Group; Andy Spyrison, CEO and founder of Populous; Jim Fiore, CEO and founder of Corporate Events Online; and moderator Doug Dome, CEO and founder of Core7, Inc. This group of experts shared their [...]