The February Marketing Innovators luncheon featured a story about big data in action for a major B2B organization. Don Gushurst, director of global marketing operations services for Molex Inc.; and Mike Raimondi, consulting director of data and analytics for SiriusDecisions, Inc., shared the research from a recent data project the two companies had completed.
It’s February, and that can only mean one thing: It’s time for BMA Chicago to spread the love. There’s something for everyone to fall for at this month’s meetings and seminars, and BMA President Brian Krause has all the information you’ll need to plan ahead. We’d love to see you at one — or all [...]
The first BMA breakfast seminar of 2015, “Dancing with Big Data,” kicked off at the Microsoft Innovation Center in downtown Chicago. Allison Watson, Microsoft’s corporate vice president of U.S. marketing and operations; Jim Carey, adjunct lecturer for Northwestern University’s Integrated Marketing Communications program; and Mike Dwyer, director of talent acquisition at NowSecure, showed attendees how [...]
We are always focused on the need for constant training and education. However, it turns out that one of the biggest needs in the industry isn’t for better communications skills, but rather the need for basic business acumen, especially financial literacy. Last Thursday Ron Culp and Matt Ragas gave a presentation at the BMA Chicago [...]
Like many marketing and public relations professionals, writing a book has been on my “bucket list” for most of my career. I actually started writing three or four books over the years, but I didn’t get much past outlining potential chapters and perhaps a few pages of random thoughts. After opening a gourmet coffee store [...]