A Tale of Two Brands: McGladrey Becomes RSM

Andy Bosman is living the (marketer’s) dream. In his role as chief marketing officer at McGladrey, Andy is bringing the power of marketing to the business in a way that few have been able to achieve. He shared his story recently at the October BMA Chicago Marketing Leaders Luncheon Series with a room full of [...]

By | October 12th, 2015|BMA Events|0 Comments

George Rafeedie BMA Chicago’s September Breakfast Seminar: Tell Your Own Story

The storytelling about Wednesday's event goes something like this ... On a beautiful early morning, on the first day of fall, at the incredible Loyola Schreiber Center, 25 or so early risers were treated to an informative and lively class from George Rafeedie, Founder of Tell Your Story & CoWorkers. George combined his passion for [...]

By | September 25th, 2015|BMA Events|0 Comments

Picture This: It’s a Visual World

By the time you finish reading this, almost 1 million photos will be uploaded to Facebook, and over 1.8 billion photos will be shared online by the end of the day. That’s 1.8 billion a day, every day. Like it or not, society is dominated by visuals created at the push of a button. Now, [...]

By | September 24th, 2015|B2B Insights|1 Comment

Brent Adamson Kicks Off 2015–16 Lunch Series With Insights Into “The Challenger Customer”

The new season kicked off with energy and insights at the Standard Club in Chicago. Some 200+ attendees were welcomed by Chapter President Jeanine Gaffke as she spoke briefly about member feedback and focusing on a few key initiatives for the upcoming year. These included having a slate of top-notch speakers for the breakfast and [...]

By | September 23rd, 2015|BMA Events|0 Comments

Rebranding for the Future & Beyond

B2B companies opt to rebrand their identity for any number of reasons — to prepare for expanded growth, break into a new market, appeal to a different audience, or simply refresh a brand that’s in danger of losing its relevance in changing times. Whatever the reason, no rebranding process can be considered complete without placing [...]

By | August 25th, 2015|B2B Insights|0 Comments

Creating SEO-optimized Content That Gets Found, Read and Appreciated

Crafting search-optimized content is essential in marketing today. But much to the chagrin of talented writers and intelligent readers alike, SEO is also having a big impact on the style and substance of copy. Here are five tips to keep in mind to create content that is both optimized and engaging. 1. Make it findable [...]

By | August 12th, 2015|B2B Insights|1 Comment

Leveraging the Pace of Change: How to Get the Most From Your Long-term Agency Partner

Keeping long-term client relationships fresh takes a lot of effort in today’s business environment. All of us are bombarded by new technologies, ideas and options as we go about our work and personal lives. And let’s be candid, with the quick pace of change in marketing, staying current is a challenge that requires considerable time [...]

By | July 29th, 2015|B2B Insights|0 Comments

Creating an Effective Launchpad for Your New Product

Introducing a new product or service can fuel growth and boost sales and market share. Yet according to almost any study of product launch success, 60–70 percent of new product launches fail. This is particularly common among mid-sized B2B companies, which — unlike smaller companies and startups that have cultures of innovation and are very nimble, [...]

By | July 8th, 2015|B2B Insights|1 Comment

Google’s Mobilegeddon Two Months Out: Was It an End or a Beginning?

“Mobilegeddon” was the affectionate nickname, but over 60 days after Google’s April 21st release date favoring mobile-friendly sites in their new algorithm, it’s clear that name was more bark than bite. Did you make it or miss it? Either way, there is good news. On February 26th, 2015, Google announced the pending release of an [...]

By | June 26th, 2015|B2B Insights|1 Comment

Think “Exposure to Closure” for Lead Management Success

Generating a lead and following it to closure is a pretty simple concept. You define your target audience, develop a compelling offer, communicate the offer to your target, they respond, you follow up, and voilà: a sale happens. As you can imagine, in the real world of business-to-business marketing, it quickly becomes more complex. Whether [...]

By | June 8th, 2015|B2B Insights|0 Comments