Google’s Mobilegeddon Two Months Out: Was It an End or a Beginning?

“Mobilegeddon” was the affectionate nickname, but over 60 days after Google’s April 21st release date favoring mobile-friendly sites in their new algorithm, it’s clear that name was more bark than bite. Did you make it or miss it? Either way, there is good news. On February 26th, 2015, Google announced the pending release of an [...]

By | June 26th, 2015|B2B Insights|1 Comment

Think “Exposure to Closure” for Lead Management Success

Generating a lead and following it to closure is a pretty simple concept. You define your target audience, develop a compelling offer, communicate the offer to your target, they respond, you follow up, and voilà: a sale happens. As you can imagine, in the real world of business-to-business marketing, it quickly becomes more complex. Whether [...]

By | June 8th, 2015|B2B Insights|0 Comments

BMA Board Member Q&A: Dru Shipper

In this second installment of our BMA Board Member Q&A series, we sat down with Dru Shipper to discuss the changes and challenges in the ever-shifting B2B marketing space. As vice president and director of digital campaigns with BMO Financial Group and a member of BMA Chicago’s board of directors, we knew Mr. Shipper would [...]

By | April 30th, 2015|BMA Board Member Q&A|1 Comment

What Do B2B Buyers Need?

Rick Chavez, chief solutions officer of the Microsoft Advertising and Consumer Monetization Business Group, presented a new paradigm for mapping consumer needs at the April Luncheon. We know what you’re thinking: “What does mapping consumer needs have to do with business buyers?” Don’t let the terminology fool you. At their core, whether they’re decision-makers, influencers [...]

By | April 9th, 2015|BMA Events|0 Comments

Relevance Is the New Killer App

Your audience is surrounded by a sea of content that grows wider and deeper every day. You need to get their attention, but as more companies make the move into content marketing, the challenge can seem increasingly daunting. While the volume of content continues to expand, attention spans and available reading time do not. Advances [...]

By | March 31st, 2015|B2B Insights|0 Comments

How to Protect Your Company From Brand Vandals

In today’s digital world, engagement isn’t an option. It’s a necessity. Steve Earl, managing director of Zeno Group’s European region, emphasized brands’ vulnerability in the age of the Internet during his presentation at the March BMA breakfast seminar. Earl encouraged attendees to protect their company from “brand vandals.” Earl defines brand vandals as “people who [...]

By | March 24th, 2015|BMA Events|0 Comments

Five Essential Tips for Launching a Brand in Five Weeks

What companies do you think of when you hear the word “united”? Take a moment and think about the top three brands that come to mind. Was United Stationers on that list? Diane Hund, vice president of marketing for United Stationers, asked that very question last week at the March luncheon. The audience responded with [...]

By | March 17th, 2015|BMA Events|0 Comments

March 2015 President’s Message

You must have found a four-leaf clover lately, because today’s your lucky day! BMA Chicago President Brian Krause is here to share the latest additions to the March BMA Chicago calendar. Our schedule is packed with exciting events and meetings over the next few weeks — how’s that for a pot of gold at the [...]

By | March 10th, 2015|BMA Events|0 Comments

Confessions of a B2B Brand Geek

I do consider myself a “brand geek.” If there is such a thing. By that, I don’t mean that I define myself by the brands that I purchase or wear or support. By that, I mean that branding is the single topic that captivates me — no matter the audience or the environment. In fact, [...]

By | March 3rd, 2015|B2B Insights|1 Comment

BMA Board Member Q&A: Brian Krause, BMA Chicago President

The BMA Chicago Board of Directors is a never-ending source of business marketing insight and inspiration. And to make the most of this knowledge base, we’re asking board members to share their thoughts on the industry with us. In our new BMA Board Member Q&A series, the best and brightest in the business will share [...]

By | February 26th, 2015|BMA Board Member Q&A|0 Comments